Holly & Paul: Celebrating 30 Years of Jewelry as Art

In this short video, Paul and Holly share a few words about the history of their partnership and the craft behind Holly Yashi jewelry. Designed and handcrafted in Arcata, California, a small town nestled between the Redwood forest and the ruggedly beautiful Pacific coastline, this video explores the sources of inspiration from which Holly Yashi's unique designs emerge. Learn more about the rare metal niobium and how its unusual properties have driven the innovation at Holly Yashi for three decades.

In 1981, recent college graduates Holly Hosterman and Paul “Yashi” Lubitz were searching for creative ways to use their degrees. Holly, who majored in studio art with an emphasis in jewelry-making, and Paul, who graduated with a double degree in industrial technology and music, knew they wanted to work together. Combining their talents to lay the foundation for what would quickly become a successful jewelry business, they transformed their one-car garage into a design studio and started their lifelong career with Holly Yashi.

Holly’s first designs were hand-cut animal earrings made of brass and silver. Within months they had a loyal following, and soon after Holly and Paul discovered the beauty within a seemingly dull gray metal called niobium. Though an expedited oxidation process, niobium is dipped into an electrically-charged water bath which turns the metal into hues of rich, permanent color. The beautiful result is a look that has become the signature style of Holly Yashi for thirty years.

Niobium is used not only for its ability to be hand-colored into radiant hues, but also for its light-weight wearability, environmentally-clean workability, and a hypo-allergenic quality so trustworthy it is often used in surgical implants.

Holly and her creative team craft new designs every day and currently maintain a portfolio of over 1,000 styles, all available through the company's retail website, direct mail catalogs, and their new retail store located in Arcata, California.

Holly Yashi has been featured in magazines such as Vogue, Good Housekeeping, and Modern Jeweler, as well as on a number of television series. Holly Yashi has also been worn by many well-known women, as seen on musician Bonnie Raitt and actress Sandra Oh in Sideways. Holly also creates custom designs for non-profit organizations as well as well-known fashion retailers like Sundance and Anthropologie. This year, Holly Yashi is proud to be celebrating its 30th anniversary of jewelry making as well as an expansion to their Holly Yashi Store.

Holly Yashi’s vibrant handcrafted jewelry has been enjoyed by loyal customers, longtime collectors, and enthusiastic new fans. Holly and Paul are grateful for the support of Holly Yashi, and look forward to continue providing jewelry lovers everywhere with wearable expressions of art and beauty.